On Page SEO
Under this section , we offer those services that are related to the actual pages of the website. The content contained in a website needs to be optimised according to the algorithms of the various search engines like Google, Yahoo and Bing. Every page of a website is important for the search engines. Therefore, every page needs to be indexed in the search engines so that the ranking of the website gets better and better. In order to satisfy this, we deal with the following processes under On Page SEO.
Why on-site SEO matters
Firstly, remember that by optimising your website for the search engines, your goals are the following -
Allowing the search engines to easily crawl and index your content
Making it easy for the search engines to work out what your website is about
1. META Data
META Page titles are all unique, keyword driven, read well and include all key points and encompass around 70 characters META descriptions are all unique, include website USPs and are about 140 characters. No use of any META tags to exclude pages from being indexed , unless necessary
2. Page URLs
Page URLs are clean, keyword driven and reflect the category structure of your website Dashes are used as word separators instead of underscores URL lengths are kept as short and descriptive as possible Only one version of each page exists, for example, no product page with similar content in more than one category on an Ecommerce website
3. Images
All images have accurate ALT tags with keywords if possible Image file names contain a keyword describing the image Images have a title or description very close which also describes the image
4. Header Tags
Each page contains a H1 tag to describe the overall content of the page Each page contains a H2 tag to describe products, sub-sections or paragraph headings
5 . Canonical Issues
Only one version of homepage Check www. vs non-www Check no extra extensions such as .com/index.html or .com/home. If these exist, a 301 has been implemented to the correct version
6. Tracking
Google Analytics has been installed
Google Webmaster Tools has been installed
PPC Conversion tracking setup if appropriate
Keyword searches on the site are being tracked
7. Internal Links, navigation and site structure
Internal links all point to absolute URLs
Internal links use descriptive anchor text for the page being linked to
Use of rel="nofollow" is used where appropriate such as on links to secure and login pages
All links are crawlable by the search engines - they don't use javascript or are located in flash
Key pages are linked from the homepage
Navigation is not powered by flash or javascript that the search engines can't execute and follow
Large chunks of content are broken up by text anchors
8. Content and Keyword Use
Each page contains target keywords
Keywords are located in the content as near the start of HTML as possible
Each page contains content that describes the page
Use of bold, italics and underline tags on keywords where appropriate
9. Sitemaps
XML sitemaps created and submitted to the search engines
HTML sitemap created for users, or several sitemaps for very large websites
10. Robots.txt
Robots.txt created if required to stop certain content from being indexed
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